Domino’s Pizza, the UK’s favourite pizza brand has officially arrived in Sweden with the formal opening of the first Domino’s store in Malmӧ.
The store adopts an “open theatre” format to showcase Domino’s fresh dough and ingredients to customers, as well as the impressive pizza making skills of the team. A mostly traditional Domino’s menu is on offer, although a “Swedish meatball” pizza is available and expected to be very popular.
Domino’s Pizza Group plc (DPG) acquired significant minority interests in the master franchisees for Domino's Pizza in Iceland and Norway, as well as Sweden in June 2016.
DPG plans to open a further five to six stores in Malmӧ this year, followed by a first store in Stockholm in early 2018. The Group believes the Swedish market has a capacity to operate 125 Domino’s stores.
The store’s official opening event was attended by senior executives from DPG, Domino’s Pizza Inc and the Icelandic, Norwegian and Swedish Domino’s businesses.
David Wild, Chief Executive Officer, DPG commented: “We are delighted customers in Sweden will be able to experience our fresh, handmade pizzas for the first time, including our new ‘Swedish Meatball’ pizza designed in celebration of our entry into the market. Working closely with our local partner, we believe Sweden holds great potential for the Group, and we look forward to increasing the number of Domino’s stores, so even more people can enjoy our great tasting pizzas.”
In November 2016, DPG announced it had identified opportunities for a total of 400 stores outside the UK (excluding the Group’s joint venture in Germany). The Group also increased its long term store target for the UK to 1,600 stores, reflecting its successful strategy of splitting territories to improve efficiency and service to customers.
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For more information please contact:
Katie Walker-Arnott, Domino’s Pizza Group 01908 580 757
Robbie Hynes, Maitland 0207 379 5151
Notes to Editors:
About Domino’s Pizza Group plc
Domino's Pizza Group plc is the leading player in the fast-growing pizza market holding the exclusive master franchise to own, operate and franchise Domino's Pizza stores in the UK, Republic of Ireland, Switzerland, Liechtenstein and Luxembourg. Additionally it owns a strategic stakes in the largest pizza delivery business in Germany and in the holders of the Domino's master franchises in Iceland, Norway and Sweden. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991.