DOMINO’S LAUNCHES NEW THINNER-STYLE PIZZAS, TAPPING INTO PREMIUM TRENDS AND NEW AT-HOME OCCASIONS

Domino’s Pizza Group (“Domino’s” or “DPG”) has launched Italianos, a new pizza range designed to give customers more choice and respond to growing demand for thinner-style pizzas and new at-home takeaway occasions.

The range features five pizzas built on a hand stretched Italian Style crust for an elevated eating experience, topped with Italian-inspired ingredients including basil pesto drizzle, Peppadew® piquante peppers and goat’s cheese.

Bringing a different style of pizza to the menu, Italianos is designed to complement Domino’s existing range and cater to those moments when customers are looking for something a little more premium at home, while maintaining the convenience, speed and consistency Domino’s is known for.

The launch forms part of Domino’s continued focus on innovation and growth, expanding its core pizza offering, attracting new customers and unlocking incremental occasions. With its national scale, established supply chain and trusted delivery model, Domino’s is uniquely positioned to deliver this experience to customers across the UK and Ireland.
Nicola Frampton, CEO of Domino’s Pizza Group, said:* “Italianos is all about giving our customers more choice and more ways to enjoy Domino’s. We’re seeing that for certain occasions, whether that’s a date night or a relaxed evening in, people are increasingly looking for something that feels a bit more like a restaurant experience at home, and this range allows us to tap into those moments.
“Italianos brings a different style of pizza to our menu, with thinner bases and authentic Italian-inspired flavours, while still offering the same great value and convenience our customers expect. It’s a strong example of how we’re continuing to evolve and broaden our pizza offering, attract new customers and unlock new occasions for growth.”