– Young Brits aspire to be leaders –
– Domino’s launches TeamSkills leadership programme as it pledges to create 21,000 more jobs –
Domino’s, the nation’s favourite pizza, has today revealed that Britain’s youngsters1 aspire to become business leaders and entrepreneurs (12%), over becoming teachers (8%), musicians (7%), actors (7%) or athletes (2%).
The research has been released to mark the launch of Domino’s TeamSkills, a new programme to inspire the leaders of tomorrow and help those coming out of education forge a long-term career within leadership. The pizzamaker has pledged to open 600 new stores and hire 21,000 new people in the next few years, which is why it’s making the training and tools publicly available to help give young people with ambition equal opportunity to progress their careers with Domino’s regardless of their background.
Domino’s survey found that school leavers from young lower income backgrounds do not lack ambition but have less exposure to strong leadership role models than those from more privileged circumstances. This means young people from lower socio-economic families are often at a disadvantage in the workplace, where they need to work harder to make progress into leadership positions.
TeamSkills, aims to help overcome this by providing young talent with free guidance on how to successfully work their way up from the shop floor to opening a Domino’s franchise. The study also revealed the key ingredients that make the perfect leader, with listening, caring about the team and setting clear goals identified as the top three attributes.
With TV programmes like Dragons Den and the Apprentice continuing to be popular amongst young people and influencing them to follow a career in business, the passion for previously popular professions such as a doctor, chef or TV personality don’t even make it into the top 10 list of career paths in the UK.
Domino’s already has over 1,000 stores in the UK and employs over 35,000 people with 80 per cent of store managers starting their careers as delivery drivers or pizza makers. TeamSkills will offer everyone inside and outside of the business free online training, advice on how to be a leader along with inspirational stories from Domino’s people.
Winner of the first series of The Apprentice, Tim Campbell MBE said:
“TeamSkills is a great opportunity to provide much needed training materials and insights, so people can upskill and progress their careers. Domino’s is offering an environment for individuals, at all levels, who are ambitious for success. The business has a truly impressive track record of the number of team members who have risen through the ranks to a position of leadership. I commend Domino’s for addressing the need to offer on the job training within the hospitality sector, one of the UK’s most important sectors.”
Simon Wallis, Chief Operating Officer at Domino’s said:
“Domino’s has an excellent track record of nurturing store colleagues to become the leaders of the future; 80% of our managers started their careers on the shop floor and similarly many of our most successful franchisees worked their way up to the top driven by their ambition to succeed. Domino’s is a fun place to work with clear progression opportunities for anyone with potential. So, if you’re interested in joining our growing team just visit: dominos.co.uk/teamskills.”
The official secrets of success for great leadership:
- Listening (15 per cent of vote)
- Caring (13 per cent)
- Goal-setter (11 per cent)
- Friendly (10 per cent)
- Ethical (10 per cent)
- Understanding (10 per cent)
- Hands on (8 per cent)
- Solution-focused (8 per cent)
- Reviews performance (8 per cent)
- Delegates (7 per cent)
For more information on TeamSkills, the online development programme which is designed to help people learn how to lead a high performing team, go to: www.dominos.co.uk/teamskills.
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For further info please contact the Domino’s team at Shine on:
020 7100 7100 or firstname.lastname@example.org
To stay up to date with the latest Domino’s news just follow: @dominosukinews
Notes to editors
Footnotes: 1) age range: 18 – 24.
About the research:
Two sets of research were conducted by Kantar TNS (1534 respondents) and Fly Research (1000 respondents).
About Domino’s Pizza Group:
Domino's Pizza Group plc is the UK’s leading pizza brand and a major player in the Irish market. We hold the master franchise agreement to own, operate and franchise Domino’s stores in the UK, the Republic of Ireland, Switzerland, Luxembourg and Liechtenstein. In addition, we have a controlling stake in the holders of the Domino’s master franchise agreements in Iceland, Norway and Sweden, as well as an associate investment in Germany. As at 25 June 2017, we had 1,130 stores across six markets.