DOMINO’S DOUGH-NATES OVER £2 MILLION TO TEENAGE CANCER TRUST
1 January 2022Donations from pizza maker have helped fund 18 Teenage Cancer Trust specialists in the UK
#MyDoughnation campaign will see £5 donated to the charity for every pizza selfie
Domino’s, the UK’s best-loved pizza today announces it has raised over £2 million for its official charity partner, Teenage Cancer Trust. Donations throughout its three-year partnership with the charity have helped fund 18 Teenage Cancer Trust specialists and the maintenance of 29 units in local communities across the UK.
Domino’s has now set a new fundraising target of £3 million by 2020 – and to kick things off is launching #MyDoughnation, a social campaign whereby Domino’s has pledged to donate £5 to Teenage Cancer Trust for every pizza selfie posted on Twitter with the hashtag #MyDoughnation.
The campaign launches today, Thursday 12 September, and for the next week superfans are being encouraged to tweet their best cheesy-grin pizza selfie to raise more money for the amazing work that the charity does in supporting young young people with cancer across the UK.
Pennies, the digital charity box which launched with Domino’s in 2010, has been a major contributor in helping raise the £2million for Teenage Cancer Trust, as customers are able to make charitable donations easily by rounding up their payment to the penny when ordering pizza online.
Laura Pearce, Head of Partnership Management at Teenage Cancer Trust said:
“We’re hugely proud of what has been delivered through our partnership with Domino’s. To reach such a monumental milestone in a short space of time is a real testament to the ongoing passion and commitment of Domino’s colleagues, franchisees and customers. Right now, for every young person Teenage Cancer Trust reach, there’s another we can't. This money will help us provide young people with cancer the best treatment, specialist care and support – and ultimately ensure that no young person faces cancer alone. We’ll be posting our #MyDoughnation selfies to kick off the next fundraising push and to celebrate the last three years.”
Tony Holdway, Sales & Marketing Director at Domino’s commented:
“We’re delighted to announce we’ve raised £2 million for Teenage Cancer Trust on the three-year anniversary of the partnership. We’re grateful to everyone who has contributed so much to the fundraising efforts, such as our in-store colleagues, our franchisees and our customers. We’d like to thank all those who have shown support and been so generous in their commitment to the charity. We’re not stopping there though! We’ve set a new target of £3 million by 2020 and hope our #MyDoughnation campaign on Twitter will kick the next phase off with a bang.”
Teenage Cancer Trust solely relies on donations to fund its vital work. For more information on how to support them and find out more please visit www.teenagecancertrust.org
For more information on how to get involved in the #MyDoughnation campaign visit @Dominos_UK on Twitter.