DOMINO’S PIZZA GROUP ANNOUNCES ROLLOUT OF CHICK ‘N’ DIP TO ALL STORES

6 February 2026 - Domino’s Pizza Group (“Domino’s” or “DPG”) today announces the rollout of CHICK ‘N’ DIP across all its stores in the UK & Republic of Ireland, following a successful regional trial.

CHICK ‘N’ DIP, a distinctive new chicken concept, sits alongside pizza as part of Domino’s core growth strategy. It will be available to order in store, and across the web, app and aggregator platforms from 9 February 2026. The concept is delivered through Domino’s existing kitchens, delivery network, and supply chain, and is a highly complementary addition to the existing pizza offer. 

The rollout follows a successful trial that began in September 2025 in the Northwest of England and Northern Ireland, which received a strong customer response and outperformed the company’s expectations.  

Launching CHICK ’N’ DIP with its own distinct identity increases visibility and relevance for Domino’s in one of the fastest-growing food categories. CHICK ‘N’ DIP meets the growing consumer demand for chicken and gives customers more reasons to choose Domino’s for different occasions. The concept also drives incremental sales by increasing menu choice and basket size. Data from the regional trial showed that CHICK ‘N’ DIP, which includes Tenders, Wings, Boneless Bites and nine new globally-inspired dips, are highly complementary to pizza, with more than 80 per cent of CHICK ‘N’ DIP orders placed alongside pizza. 

Nicola Frampton, Interim CEO of Domino’s Pizza Group, said: “CHICK ‘N’ DIP is an exciting new concept that is built on the same operational platform that has driven Domino’s success for decades. The rollout comes after a strong trial and will leverage Domino’s strengths in innovation, brand and service.  

Pizza remains at the heart of our business, and it is encouraging to see customers choosing pizza and CHICK ‘N’ DIP together. We are confident that chicken will drive incremental growth for Domino’s, helping us to serve additional customer occasions while continuing to lead the market in pizza.”  

Domino’s has an unrivalled supply chain and a world-class delivery model, with customers receiving their orders on average in under 25 minutes. This expertise has been honed over the brand’s 40-year history making it uniquely placed to deliver CHICK ‘N’ DIP at scale across the UK & Republic of Ireland.