·        By 3pm on 27 December Brits are officially sick of Christmas turkey

·        Domino's Turkey Panic Button will deliver piping hot pizza when food fatigue sets in


Saturday 26 December 2020: In the blur of days between Christmas and New Year, only one thing is certain: Christmas dinner leftovers will be served. As the nation grits its teeth to struggle through cold turkey sandwiches and three-day-old sprouts, Domino’s has found the majority of the country – 57% to be exact – are absolutely sick of turkey by 3pm on 27 December.*


But never fear, We Got This! Domino’s has come to the rescue for gravy-d out Brits with a solution to end festive food fatigue once and for all – the Turkey Panic Button.

Domino’s is calling on volunteers to help put the Turkey Panic Button through its paces. Those loyal pizza fans who volunteer will receive their very own button and be able to press for pizza when hunger strikes and the thought of another plate of festive fare is too much to bear. Each volunteers’ favourite, piping hot pizza will then be delivered, for free, meaning they can tuck into their favourite food during 'Twixtmas' with their household bubble.    

If all goes well, Domino’s will consider rolling out the technology nationwide for Christmas 2021, so pizza lovers across the country have the option to press for a Pepperoni Passion or a Vegi Supreme when the turkey gets too much.


Domino’s very own Crustmas Connoisseur, Melanie Howe, said: “With everything 2020 has thrown at us, the last thing we need on our dining tables at the end of the year is yet another plate of dry turkey. We had a hunch most of the country thought so too, and our research showed we were absolutely spot on.


We’ve created a much-needed piece of technological magic for 2020 that is perfectly primed to save the nation’s turkey-related woes. We hope our button testers are as rigourous as our pizza testers!”

Pizza fans who would like to take part in the Turkey Panic Button trial should keep an eye out on the @dominos_uk Instagram on 27 December for full details on how to apply.

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Notes to Editors


*Statistics from Censuswide poll commissioned by Domino’s of 1,000 people between 17 and 18 December 2020.

Successful applicants will receive their Domino’s Turkey Panic Button by 28 December 2020. Before use, each recipient will be asked to share details of their preferred pizza order. The button can be pressed to order one pizza per day to be shared by one household bubble from 28 December until 1 January, between 11am and 8pm. Full T&Cs regarding the trial can be found here.

For further info contact the Domino’s team at One Green Bean on 07378413542 or email dominos@onegreenbean.com.


Trading safely through Covid-19

The wellbeing of team members and customers is paramount for Domino’s, even more so in the current environment. The business has introduced measures such as Contact Free Delivery and simplified its menu. All team members are trained in Domino’s rigorous food safety and hygiene procedures to ensure hungry customers receive their freshly made, hot pizzas as safely as possible.


About Domino’s Pizza Group

Domino’s Pizza Group plc is the UK’s leading pizza brand and a major player in the Irish market. We hold the master franchise agreement to own, operate and franchise Domino’s stores in the UK, the Republic of Ireland, Switzerland, Sweden, Iceland and Liechtenstein. In addition, we have associate investments in the holders of the Domino’s master franchise agreements in Germany and Luxembourg.