CREATE, NAME AND fAME THE PIZZA OF YOUR DREAMS WITH DOMINO’S PIZZA LEGENDS
Domino’s Pizza UK is taking the concept of ‘create your own’ to new heights. Whether you hanker for pineapple and pepperoni on a thin and crispy base or can’t resist anchovies with olives and BBQ Sauce – the time has come to make pizza history.
Launching this month, Domino’s Pizza Legends has the power to bring your wildest pizza dreams to life. The innovative digital platform allows you to choose from eight quintillian possible combinations of bases, sauces and tasty toppings, along with a few magical extras, name your creation and watch it come to life in a personalised video.
The fun doesn’t stop there – you can then share your Pizza Legend with friends on Facebook and Twitter and enter it into the League of Pizza Legends – where anyone can view, ‘show some love’ and order any of the creations in the league. To sweeten the deal, you’ll receive a 30% discount every time you order a Legend through the platform. Plus, if you strike the winning formula and come up with the most popular or inventive creation – you could win your Legend free for a year.
Simon Wallis, Marketing Director at Domino’s Pizza UK said: “Our customers love to make things their own, and that doesn’t stop at pizza toppings. Through Pizza Legends, we wanted to make the personalisation process as fun as possible, with a bit of friendly competition to spice things up. What makes this really special is that you can share your Legend with friends online, as well as order a freshly baked version in real life from your local Domino’s store.”
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