Domino's

AT LAST! DOMINO’S ROLLS OUT VEGAN PIZZA NATIONWIDE

AT LAST! DOMINO’S ROLLS OUT VEGAN PIZZA NATIONWIDE…

PLUS, NOW DUNK AWAY WITH A VEGAN VERSION OF THE ICONIC GARLIC & HERB DIP!

London, 07 September 2020: Truckloads of fresh veggies and vegan dough balls have been delivered to 1,200 Domino's stores as thousands of pizza chefs get to work as the nation’s best loved pizza rolls out it's much anticipated vegan pizzas across the UK.

Following a highly successful trial at 46 stores earlier this year, two delicious pizzas have been added to menus nationwide: the Vegan Margherita is made using the signature vine-ripened tomato sauce, Domino’s very own vegan cheese alternative, and is topped with freshly diced tomatoes and a generous scattering of Domino’s unique herb blend, while the Vegan Vegi Supreme stays true to the much-loved original, adorned with a rainbow of delicious and fresh vegetables, including mushrooms, sweetcorn, onions, green and red peppers.

During the trial, Domino's new vegan fans challenged the pizza company to create a version of the Garlic & Herb dip they'd heard so many rave reviews of. And now their prayers have been answered as the food innovation crew at Domino's have created a vegan friendly version of the iconic dip so vegans everywhere can enjoy the full dunking experience too.

Melanie Howe, Legume Legend at Domino’s said: “Domino's may not be the first, but following fantastic feedback from our recent trial, we're confident ours tastes the best. Our pizza chefs have been tucked away in test kitchens perfecting the recipe to ensure our vegan friendly range recreates the unique magic of Domino's famous original dough.

Of course, nothing says Domino’s like our Garlic & Herb dip, so we're proud to have perfected a worthy equivalent of the legendary pot so our vegan fans can also dunk or drizzle to their hearts’ content.”

The Domino’s vegan friendly range is available in stores across the UK and ROI now and can be ordered online on www.dominos.co.uk / www.dominos.ie.

– ENDS –

For further info contact the Domino’s team at One Green Bean on 020 3196 8963 or email dominos@onegreenbean.com.

Notes to Editor

About Domino’s Pizza Group

Domino’s Pizza Group plc is the UK’s leading pizza brand and a major player in the Irish market. We hold the master franchise agreement to own, operate and franchise Domino’s stores in the UK, the Republic of Ireland, Switzerland, Sweden, Iceland and Liechtenstein. In addition, we have associate investments in the holders of the Domino’s master franchise agreements in Germany and Luxembourg.

The Domino's vegan friendly range includes: the Vegan Margherita, the Vegan Vegi Supreme, the Vegan Friendly Garlic & Herb Dip, the BBQ Dip, Frank's Hot Sauce, the Sweet Chilli dip and the Tangy Salsa dip.