– Research reveals the biggest moments that have rocked Brits this year –


Leicester City lifting the Premier League title against all odds, Game of Thrones character Jon Snow being alive and Joey from Friends joining Top Gear have been voted the nation’s most indescribable moments of 2016 so far, according to a poll by the UK’s favourite pizza brand, Domino’s.


The Mighty Meaty maker, conducted the research to celebrate its latest TV ad, which sees people lost for words by the delicious taste of its pizza, and has already seen in excess of 1 million views via YouTube.


Cheryl Fernandez-Versini hooking up with One Direction’s Liam Payne, and Holly Willoughby and Phillip Schofield showing up for work drunk also made top five moments to leave Britons totally gob smacked. Others in the top ten include Kim Kardashian posting a naked selfie and the nation voting to name a boat Boaty McBoatface. There was no place in the top ten for Harry Styles, whose unexpected lopping of his trademark locks only scraped in at number 14 within the list of moments to have stunned the country this year.


The sporting calendar has held the biggest shocks so far this year with other moments leaving us dumbstruck including British golfer Danny Willett scooping the Masters, marathon runner Jemima Sumgong getting back on her feet to win the London Marathon and outspoken UFC fighter Conor McGregor tweeting his decision to retire, which was later withdrawn.


Such is the unpredictability of sport this year, a third of those questioned (30 per cent) believe England will win Euro 2016, a quarter (25 per cent) think they could beat the Germans should they meet in a penalty shootout and 15 per cent believe the Republic of Ireland are in with a chance of lifting the coveted trophy.


Louise Butler, a Domino’s spokesperson, commented:

 “We’re only in May but already there have been so many moments that have made us laugh, cry and be completely lost for words. Our latest TV ad taps into the feeling of being left speechless, and with a big summer of sport ahead we anticipate there will be many more – and if Domino’s isn’t the cause we’d like to think we can help make that moment in time a bit more special”. 


The survey also revealed that 2016 is one of the most unpredictable years in memory, with the nation’s least favourite news moments including the passings of some of the best loved names in the world including David Bowie, Victoria Wood CBE, Sir Terry Wogan, Ronnie Corbett CBE, Alan Rickman and Prince.


1.       Leicester City win the Premier League having been 5,000-1 outsiders

2.       Game of Thrones’ Jon Snow NOT dead

3.       Joey from Friends joins Top Gear

4.       Cheryl finds love with 1D’s Liam

5.       Holly and Phil present This Morning…drunk

6.       The nation votes for Boaty McBoatface

7.       Danny Willett becomes the first British winner of the Masters in 20 years

8.       Grant and Peggy return to Eastenders

9.       Conor McGregor tweets his decision to retire (then takes it back)

10.    Kim Kardashian shares naked selfie



1.      Leicester City win the Premier League having been 5,000-1 outsiders

2.     Liverpool come back to beat Borussia Dortmund 4-3

3.     Ronnie O’Sullivan passes up a 147 on protest at prize money

4.     Danny Willett wins the Masters to become first British winner in 20 years

5.     England win the Grand Slam in Paris for the first time since 2013

6.     Conor McGregor tweets his decision to retire (then takes it back)

7.     Ben Stokes devastating over in the T20 Final

8.     Rule the World upsets the odds to win the Grand National

9.     Jemima Sumgong gets back on her feet to win the London Marathon

10.  Tyson Fury taunts Wladimir Klitschko with his beer belly ahead of their rematch

– Ends –

For more information please contact the Domino’s press office at Shine Communications

T: 020 7100 7100 / 07850 508 412 or E: dominos@shinecom.com


Notes to editors

About the research

Independent research company One Poll questioned 1,400 adults aged 18 and above in May 2016 from across the UK and Ireland.


About Domino’s Pizza Group

Domino’s Pizza Group plc is the leading player in the fast-growing pizza market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK, Republic of Ireland, Germany, Switzerland, Liechtenstein and Luxembourg. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. In September 2012, the Group acquired the master franchise for Switzerland, Luxembourg and Liechtenstein.  In 2015, the group entered into a JV with DPE to acquire a third of a stake in the German pizza chain Joey’s. Founded in 1960, Domino’s is one of the world’s leading pizza brands. Through its primarily franchised system, it operates a global network of more than 11,000 stores in over 70 international markets. Domino’s has a singular focus – pizza made freshly to order with high quality ingredients. Customers in the UK can order online at www.dominos.co.uk, in the Republic of Ireland at www.dominos.ie, in Germany at www.dominos.de and in Switzerland at www.dominos.ch. In addition, mobile customers can order by downloading Domino’s free iPhone, iPad and Android Apps.