– Domino’s unveils ‘Recovery Channel’ to soothe hungover Brits on pizza-maker’s biggest day of the year –
– Three-quarters of Brits will spend New Year’s Day watching TV on the sofa –
Domino’s, the nation’s favourite pizza, has created the ultimate comfy companion for jaded Brits to snuggle up with in front of the TV this New Year’s Day: The ‘Domi-mate’ - a huggable half-a-friend who neatly doubles as an extra arm to hold your dip! The strictly limited-edition twist on the ‘boyfriend pillow’ has been released to coincide with the pizza-maker’s nationwide 24-hour launch of ‘The Recovery Channel’ – a hangover quelling TV channel designed to gently guide the nation through the mother of mass recoveries by featuring soothing programmes such as cracking fireplaces, beautiful breaking sunsets and cute fluffy animals.
OMG! I need this amazing combo in my life. Where do I find out more about the ‘Domi-mate?’
Each ‘Domi-mate’ has been designed for maximum cuddling comfort and comes with opposable fingers in which to nestle your favourite dip, whilst relaxing in front of the carefully curated Recovery Channel. The new line has been created by Charlotte Denn, otherwise known as the fashion designer behind Domino’s limited-edition Wipeable Onesie, which took the UK by storm on New Year’s Day 2017 when it sold out in less than an hour. So ‘wannabe Domi-mate owners’ are advised to shop swiftly, when they become available this Monday, 1 January to avoid disappointment. Participating stores can be located by calling the Domi-mate hotline on 020 7100 7100 on Monday, 1 January.
Sounds blissful… So what else will this wondrous TV channel be showing?
The Recovery Channel is the nation’s ‘one-stop-flop’ for relaxing programming, and requires absolutely no brain power whatsoever. Those feeling any unwelcome effects of the night before on New Year’s Day are invited to sit back, and be put at ease by a host of soothing programmes, including calming nature scenes, in addition to the channel’s resident ‘YawnTube’, featuring sweet super sleepy animals, all of which is peppered with helpful hints and tips to de-stress. The channel will be streamed for 24-hours across Sky: 539, Virgin: 269, Freesat: 164 as well as TV Player, YouTube, TVPlayer, TVGuide and Mattoon.
So why is Domino’s doing all of this?
The pizza-hero is hosting its ultimate day of recovery in response to brand new research, which reveals that three-quarters of Brits (77 per cent) will spend the first day of 2017 snuggled up in front of the TV with nearly two in five of those polled (36 per cent) admitting that they will most likely be suffering from the previous night’s antics. Unsurprisingly the pizza-maker predicts this will also be its busiest day of the year and expects to freshly hand-make 350,000 pizzas for the occasion, which it anticipates will be shared by one million hungry super fans - equating to an astounding eight pizzas being ordered per second!
Louise Butler, Domino’s ‘Recovery’ spokesperson, comments: “We know nothing quite beats a freshly handmade Domino’s on New Year’s Day whilst watching something good on the telly so what better way to gently ease yourself into 2018 than with our own specially curated 24-hour TV channel and comfy couch companion to watch it with! If you’re feeling a little delicate from the night before, then look no further than “The Official Food of Recovery on New Year’s Day.”
The ‘Domi-mate’ will be available in selected stores nationwide for £25 each, with Domino’s match-funding each sale and donating all proceeds to its selected charities including Teenage Cancer Trust, for which it has already raised over £1.7 million. Those who aren’t quick enough to snap up a ‘Domi-mate’ but would still like to support Teenage Cancer Trust can do so simply by texting the word DOMINO to 70300 to donate £3.
NEW YEAR’S DAY IN NUMBERS
Eight pizzas ordered per second
28,000 pizzas freshly handmade an hour
470 pizzas ordered every minute of the day
1.6 million slices of pepperoni placed
8,300 chefs on standby around the country
2.9 million slices to be eaten
– Ends –
For further info contact the Domino’s team at Shine on 020 7100 7100 / 07850 508 412 or dominos@shinecom.com
Notes to editors
About the Domi-mate
The limited edition range will be available across participating Domino’s stores in the UK and Ireland including Domino’s London (West Ealing, 140 Broadway, W13 0TL), Domino’s Birmingham (Selly Oak, 548 Bristol Road, Birmingham, B29 6BD) and Glasgow (Shawlands, 228-232 Kilmarnock Road, G43 1TY).
About the research
Independent research company Fly Research questioned 1,000 people in December 2017
About Domino’s Pizza Group:
Domino's Pizza Group plc is the UK’s leading pizza brand and a major player in the Irish market. We hold the master franchise agreement to own, operate and franchise Domino’s stores in the UK, the Republic of Ireland, Switzerland, Luxembourg and Liechtenstein. In addition, we have a controlling stake in the holders of the Domino’s master franchise agreements in Iceland, Norway and Sweden, as well as an associate investment in Germany. As at 24 September 2017, we had 1,149 stores across six markets.
About Teenage Cancer Trust
Teenage Cancer Trust makes sure the seven-young people aged 13 to 24 diagnosed with cancer every day don’t face it alone. They help young people and their families deal with the many ways cancer affects your body, mind and life. The charity works in partnership with the NHS, providing expert staff and specialist units in Principal Treatment Centers for cancer, and bring young people together so they can support each other.
Teenage cancer Trust also give presentations in schools so young people understand more about cancer and go to the doctors earlier. And they help medical professionals and politicians understand why young people with cancer need specific support.
Almost half of young people with cancer are not treated in Teenage Cancer Trust units. Instead they are treated in hospitals where there isn’t the same level of expertise, and they might never meet another young person with cancer. This is a scary and lonely experience. This must change. So Teenage Cancer Trust are building a wider Nursing & Support Service within the NHS to help all young people, wherever they receive treatment. To make this happen, they need to raise more than £20 million every year.
Find out more, get involved or donate at www.teenagecancertrust.org.
