– Three quarters of loved-up Brits to stay in this 14tFebruary –
– Domino’s creates one-off engagement ring for the occasion –
Domino’s, the nation’s best loved pizza, has today released new research revealing that staying in really is the new going out with three-quarters (72 per cent) of couples planning to dine in rather than eat out this Valentine’s Day.
Cosying up on the sofa with food and a movie is the most popular way blissed out couples will be celebrating the annual celebration of love, with 62 per cent saying they prefer watching a film at home than going to the cinema. The research also revealed that one in 17 (six per cent) will be getting down on one knee to propose to their partner over a meal at home.
For partners planning to pop the big question over pizza, Domino’s has created a unique 22-carat gold, ‘money-can’t-buy’ diamond ‘en-crust-ed’ engagement ring. Only one ring has been made, and it will be given away to a lucky winner chosen at random as part of the Domino’s Valen-Dine-in Facebook event (which 3,000 people are already signed up to attend).
The pizza-maker says Valentine’s Day could be its biggest day of 2017 with 475,000 pizzas expected to be freshly hand-made to order throughout the day – and a staggering 1,400 pizzas ordered a minute over dinner. Over 4.2 million slices will be eaten in total on this February, 14th – and 6pm is expected to be the peak time for date night deliveries.
VALENTINE’S DAY IN NUMBERS
- 450,000 pizzas shared on Valentine’s Day
- 24 pizzas ordered per second
- 85,000 pizzas freshly handmade every hour during dinner
- 1,400 pizzas ordered a minute
- 4.2 million slices to be eaten
While one in five people (21 per cent) say they have made a mixed tape at some point for a partner, seven per cent have made a cheesy playlist of romantic songs for their night in this Valentine’s Day. You’re Beautiful by James Blunt was voted the nation’s cheesiest love song with others on the list including Robbie Williams’ She’s the One, Lionel Richie’s Hello and Rick Astley’s Never Gonna Give You Up.
CHEESIEST LOVE SONGS
1. You’re Beautiful – James Blunt
2. Hello – Lionel Richie
3. You Raise Me Up – Westlife
4. Never Gonna Give You Up – Rick Astley
5. I’ll Make Love To You – Boyz II Men
6. Hero – Enrique Iglesias
7. We Belong Together – Mariah Carey
8. As Long As You Love Me – Backstreet Boys
9. I Swear – All-4-One
10. She’s the One – Robbie Williams
Louise Butler at Domino’s comments: “Valentine’s Day is always one of our busiest days of the year, as increasingly more people are opting for a night in rather than going out – and what better way to spend the evening than with a hot slice of Pepperoni Passion! We’re constantly innovating to make our customers’ lives easier - and our new pizza engagement ring is the ultimate gift for someone planning to pop the question this 14th February. Combined with our cheesiest love songs playlist who could possibly say no?!”
Anyone – single or attached – staying in on Valentine’s Day is invited to join the Domino’s ValenDine-in Day Facebook event here facebook.com/DominosPizza.
– Ends –
For more information or images please contact Shine Communications on:
020 7841 7065 / 07850 508 412 or dominos@shinecom.com
Notes to editor:
About the research
Independent research company Fly Research questioned 1,000 adults in February 2017
About Domino’s Pizza Group
Domino's Pizza Group plc is the leading player in the fast-growing pizza market holding the exclusive master franchise to own, operate and franchise Domino's Pizza stores in the UK, Republic of Ireland, Switzerland, Liechtenstein and Luxembourg. Additionally it owns a strategic stake in the largest pizza delivery business in Germany and is also the sole holder of the Domino's master franchises in Iceland, Norway and Sweden. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991.
