Ed Sheeran achieved his ‘ultimate goal’ this week - to create a pizza for Domino’s UK - the ‘om-nom-nom express, deluxe edition.’
A Domino’s driver hand-delivered Sheeran’s new pizza creation while he was co-hosting the Capital FM breakfast show with Dave Berry and Lisa Snowden this morning. You can watch the delivery in action here.
The pizza-loving superstar tweeted @Dominos_UK – sharing his pizza ambitions – and after a hilarious exchange Domino’s created Ed his very own menu creation via the ‘Pizza Legends’ customisation tool - an Italian crust packed with mighty meat, peppers olives, juicy jalapeños and fresh buffalo mozzarella.
Anyone can order his pizza creation online here – and receive a 30% discount when ordered through Pizza Legends website.
Nina Arnott from Domino’s said “We’re glad to have been able to help Ed with his ultimate pizza goal. It’s important to have things to aim for in life – and while he might have conquered the music charts, we’re interested to see how popular his creation will be amongst UK pizza fans.”
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About Domino’s Pizza
Domino’s Pizza Group plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK, Republic of Ireland, Germany, Switzerland, Liechtenstein and Luxembourg. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. In April 2011, the Group acquired a majority stake in the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in Germany.
In September 2012, the Group acquired the master franchise for Switzerland, Luxembourg and Liechtenstein and an option to acquire the Master Franchise Agreement in Austria prior to the end of 2014, which was not exercised. On 26 February 2014, the Group acquired the remaining non-controlling interest of the German business
As at 28 December 2014, there were 894 stores in the UK, Republic of Ireland, Germany and Switzerland. Of these, 696 stores are in England, 56 are in Scotland, 36 are in Wales, 22 are in Northern Ireland, one is on the Isle of Man, two are mobile units, 48 are in the Republic of Ireland, 22 are in Germany and 11 are in Switzerland.
Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 11,000 Domino’s Pizza stores in over 70 international markets. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.
Customers in the UK can order online at www.dominos.co.uk, in the Republic of Ireland at www.dominos.ie, in Germany at www.dominos.de and in Switzerland www.dominos.ch. In addition, mobile customers can order by downloading Domino’s free iPhone, iPad and Android apps.