ITV can today announce that Domino’s, the UK’s favourite pizza brand, is to sponsor The Voice UK, when it moves to its new home on ITV in January 2017.
Domino’s will be using this sponsorship to demonstrate its position as the number one take away on a Saturday night. Event TV is a primary passion point for Domino’s customers and partnering with The Voice allows the brand to help make that Saturday night occasion even better.
Authentic vocal talent is central to the format of The Voice and Domino's is using this partnership to demonstrate the authenticity of its product and ingredients.
The sponsorship package, brokered by Arena Media, includes exclusivity on the show’s TV idents, brand exposure on the ITV Hub as well as being the headline sponsor of the mobile companion app.
The bespoke animated TV idents created by Iris illustrate that Domino’s pizza sounds as good as it tastes, with each of Domino’s ingredients corresponding with a specific sound which come together to culminate in a premium, fresh and mouth-watering composition to encourage repeat viewing and link back to the show.
The Voice’s appearance on ITV in January will be the first time the show has been on commercial TV in this country, and will be presented by Emma Willis. Global music stars Sir Tom Jones, Jennifer Hudson and Gavin Rossdale will join seasoned, superstar coach will.i.am and the winner of the competition will scoop a life-changing recording contract with music giants Polydor Records, home to global music stars Take That and Ellie Goulding, as well as the UK’s biggest breakthrough artists, including The 1975 and Years & Years.
Gary Knight, Commercial Content Director, ITV said:
“The launch of The Voice UK on ITV brings a brand new commercial opportunity to British television and I’m delighted to welcome Domino’s as the show sponsor. The Voice heralds the start of the biggest entertainment shows on ITV across 2017 and sets us up for the start of a fantastic year.”
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Notes to Editor:
About The Voice
First aired in The Netherlands in 2010, The Voice is currently being watched on every continent, attracting more than 500 million viewers in over 180 countries. The hit format has over 68 million Facebook fans, close to 15 million Twitter followers and 4 million Instagram followers. The Voice and The Voice Kids have close to 25 billion YouTube views and over 22 million subscribers worldwide.
ITV is an integrated producer broadcaster and the largest commercial television network in the UK. It is the home of popular television from the biggest entertainment events, to original drama, major sport, landmark factual series and independent news. It operates a family of channels including ITV, ITVBe, ITV2, ITV3 and ITV4 and CITV, which are broadcast free-to-air, as well as the pay channel ITV Encore. ITV is also focused on delivering its programming via the ITV Hub, mobile devices, video on demand and third party platforms. ITV Studios is a global production business, creating and selling programmes and formats from offices in the UK, US, Australia, France, Germany, the Nordics and the Netherlands. It is the largest and most successful commercial production company in the UK, the largest independent non-scripted indie in the US and ITV Studios Global Entertainment is a leading international distribution businesses.
About Domino’s Pizza Group
Since opening our first store in 1985, Domino’s Pizza Group plc has established itself as the UK’s leading pizza business and a major player in Ireland, serving around 85 million pizzas a year in these markets. We focus relentlessly on great food, creating rewarding partnerships with our franchisees and pushing the boundaries of digital innovation. Domino's Pizza Group plc is the exclusive master franchisee for Domino’s Pizza stores in the UK, Republic of Ireland, Switzerland, Liechtenstein and Luxembourg. The group also owns a strategic stake in the largest pizza delivery business in Germany and recently acquired a minority interest in the master franchisee for Domino's Pizza in Iceland, Norway and Sweden.