‘The Ultimate Collection, directed by Liam Hodges’ drops today
London, 11 September 2019: Domino’s, the nation’s favourite pizza, is delivering a unique take on London Fashion Week, by unveiling a limited -edition fashion collection in partnership with luxury streetwear designer, Liam Hodges.
A beautiful extension of the A/W19 trend for duvet coats, the new collection takes its inspiration from the world of high-end fashion, where comfort meets fun. The perfect sartorial balance of cosy and practical, the collection taps into a growing trend which sees Brits experience the joy of missing out by staying in. The three-piece collection guarantees extreme relaxation, optimum cosiness and utter practicality. Forget de-blanketing when your pizza delivery arrives, the collection has been designed to keep you looking stylish through a series-binge and beyond.
The capsule collection boasts 'The Controller Coat'; a cape with pockets to hold a TV remote; 'The Gaming Bag'; an all in one sleeping bag suit with arm and leg holes; and 'The Boxset Blanket'; a three-person blanket perfect for cosying up on the sofa. All pieces come with a touch of Liam's signature patchwork and wide silhouettes. The unisex garments ensure fashionistas look on point without ever leaving the couch.
Commenting on the collection, Liam Hodges, said: "For too long, the fashion set have laboured over what to wear out, and it's time we paid the same respect to what we wear in. I designed this collection with those long, cold nights in mind, where all you want is a cosy night in but to still look on-trend doing it."
Melissa Greenwood, Domino’s Fashion Guru commented: “The limited-edition “Ultimate Night In” collection is set to be one of the most sought-after accessories of the season. Who doesn’t love “putting on their comfies” to enjoy a pizza night in? Well, now people can look uber-stylish with no embarrassment of miss-matched PJs when their delivery driver turns up!”
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For further info contact the Domino’s team at One Green Bean on 020 3196 893 or email Dominos@onegreenbean.com
Notes to Editors
One lucky pizza loving follower of fashion will have the opportunity to win two super limited-edition ‘Gaming Bags’ by heading to Domino’s UK Instagram (@DominosUK) on Monday 16th September and tagging themselves and their bestie for a chance to win.
Competition will be open for 48 hours and starts at 11am on Monday 16th. (ending 11am Wednesday 18th)
About Domino’s Pizza Group
Domino's Pizza Group plc is the UK's leading pizza brand and a major player in the Irish market. We hold the master franchise agreement to own, operate and franchise Domino's stores in the UK, the Republic of Ireland, Switzerland and Liechtenstein. In addition, we have a controlling stake in the holders of the Domino's master franchise agreements in Iceland, Norway and Sweden, as well as associate investments in Germany and Luxembourg. As at 31 December 2018, we had 1,261 stores across six markets, including 1,103 stores in the UK and 50 in the Republic of Ireland.