DOMINO’S 10,000 FREE PIZZAS FOR ‘DOMI-DAY’

– Pizza maker celebrates 1,000 store in the UK with giant giveaway –

 Domino’s, Britain’s favourite pizza, is celebrating opening its 1,000th store in the UK today by rewarding the nation with 10,000 completely free pizzas.

The first ten people to walk into every store across England, Scotland, Wales and Northern Ireland on ‘Domi-Day’ this Tuesday 1 August will get a free dough-licious pizza to invite Brits to join in the celebrations of another major milestone in the company’s history.   

Domino’s opened its first store in Luton in 1985, introducing customers to household favourites like Pepperoni Passion, Mighty Meaty and Vegi Supreme. The 1,000th store officially opens in Overton in Hampshire today and is being marked by the unveiling of a special one-off gold plaque by Chief Executive Officer, David Wild. The company is inviting locals to join the fun by hiding 100 ‘Domi-notes’, Domino’s especially commissioned ‘currency’ made in homage to Overton’s history of producing bank notes, with each one entitling the finder to a free personal pizza.

Over 35,000 people are now part of the Domino’s team, who freshly hand-make over 89 million pizzas a year and serve over 7.5 million Pepperoni Passions annually. The company has pledged to open 600 new stores and create 21,000 more jobs in the UK from pizza chefs to delivery drivers.

1,000 STORES IN NUMBERS

  • 35,000 team members nationwide  
  • 89 million pizzas freshly handmade each year
  • 815 million slices eaten a year
  • 426,000 pizzas delivered on Valentine’s Day this year, the biggest of 2017 so far
  • 377,000 pizzas delivered on New Year’s Day 2017, a record for the first day of the year
  • £1.7 million raised by stores nationwide for Teenage Cancer Trust over the past 18 months
  • Up to 35 new jobs created with every new store opening
  • 21,000 new jobs to be created by 600 new stores long-term

1,000 STORES ACROSS THE UK

  • East of England: 103
  • East Midlands: 73
  • London: 129
  • North East England: 31
  • North West England: 108
  • Northern Ireland: 26
  • Scotland: 78
  • South West: 100
  • South East England: 167
  • Wales: 46
  • West Midlands: 75
  • Yorkshire: 62
  • Mobile UK stores: 2

Domino’s has been at the forefront of innovation over the past 32 years, leading the way with one-touch ordering, Pizza Legends for people to create their own, emoji and Facebook Messenger ordering, and just last week the introduction of voice ordering through Amazon’s Alexa. The opening of the 1,000th store is the latest in a year of milestones for the nation’s favourite pizza company, which also includes the 20 year anniversaries in both Scotland and Wales.

CEO David Wild commented: “From just one store in Luton to 1,000 in just over 30 years is a remarkable feat and testament to the hard work and commitment of everyone at Domino’s. 1,000 stores is a major milestone for our business and we’re extremely proud. But it’s the validation of our fantastic pizzas from our thousands of customers that really counts. ‘Domi-Day’ is our way of saying thank you for their continued loyalty and support and we look forward to opening more stores, creating more jobs and delivering more pizza over the next 30 years and beyond.”

For more information on the 1,000th Domino’s store visit https://www.facebook.com/DominosPizza/

– Ends –

Notes to editors:

For more information on the 1,000th store visit

Twitter.com/dominosukinews | Twitter.com/Dominos_UK | Facebook.com/DominosPizza | Dominos.co.uk/blog/

 National giveaway

One Personal Original Cheese & Tomato pizza per person. First come first serve basis. Ten people per store. 10,000 people total.

About Domino’s Pizza Group

Domino's Pizza Group plc is the leading player in the fast-growing pizza market holding the exclusive master franchise to own, operate and franchise Domino's stores in the UK, Republic of Ireland, Switzerland, Liechtenstein and Luxembourg. Additionally, it owns a strategic stake in the largest pizza delivery business in Germany and a controlling interest in the holders of the Domino's master franchises in Iceland, Norway and Sweden. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991.