Our Customers
CONNECTING CUSTOMERS TO CHOICE
We know that customers attitudes to food and eating habits are changing. We want to inspire our 14 million customers to enjoy Domino’s and continue providing food they love, with more balanced choices.
Changing customer needs
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Want to know more about our menus? Follow the link to find out more about our food.
Find out moreOur Nutrition Strategy
In 2023, we undertook a full nutritional review of our product portfolio to identify opportunities to increase customer choices. We’ve launched our new Nutrition Strategy so our customers always have balanced options without missing out on the same great taste.
We’ve relaunched our plant-based menu and expanded our vegetarian menu to meet customer demand and provide more variety. We’re also reviewing which existing products on our menu with higher levels of salt, fat and sugar could be removed.
Building on the success of Cheeky Little Pizzas and Wraps, Domino’s will continue innovating in 2025 to offer great-tasting products to ensure balanced choices are available with options like Loaded Veg, Loaded Veg with Chicken, and a personal-sized Thin & Crispy base.
2024 achievements
Marketing Responsibly
Food safety
Allergen management
In 2022, Domino’s announced a partnership with the Natasha Allergy Research Foundation, supporting its mission to make the world safer for people living with food allergies.
Domino’s has pledged a three-year funding commitment to Natasha’s Foundation for allergy research. The Foundation’s first study – the Natasha Clinical Trial – aims to prove that everyday food products taken under strict medical supervision can be used to treat people living with food allergies. This could lead to oral immunotherapy becoming widely available on the NHS, by demonstrating how the treatment is scalable to allow access for millions of people across the UK.
The Natasha Allergy Research Foundation aims to deliver positive change by focusing on scientific and medical research, laws and policies across the UK and educating and raising allergy awareness. It is the UK’s only allergy charity dedicated to understanding the causes of – and developing ways to prevent, treat and eradicate – allergic disease, starting with food allergy.
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We recognise the importance of providing clear and accurate information for our consumers with food hypersensitivity and provide accurate, consistent, and verifiable information to consumers on intentional allergens and risks of cross-contamination. Find out more about allergens and nutrition!
Explore allergen and nutrition