- Domino’s celebrates 15 years supporting children’s charity -

- Afternoon “Tizza” event to launch new fundraising campaign -

Domino’s, the nation’s favourite pizza, is celebrating 15 years working with Barretstown by sponsoring a new fundraising event; The Domino’s Amazing Race for Barretstown.

The event will see 36 teams of six people compete against each other in a series of challenges on Thursday, 30th May at Barretstown Castle, Co Kildare.  The campaign is part of the Press Play initiative which aims to raise an additional €5 million over the next five years to ensure that the charity can expand its programmes to serve more children who suffer from serious illness, and their families.  Through its free, specially-designed camps and programmes, Barretstown brings back the fun of childhood - helping children to enjoy childhood once again. 

The Domino’s Amazing Race for Barretstown officially launches Thursday, 25 April at an “Afternoon Tizza” in House, Dublin.  The event, hosted by Domino’s Ambassador for Barretstown Michele McGrath, treats guests to afternoon tea with a pizza twist.  The three tier tea include favourites such the all-time classic Pepperoni Passion, best-selling newcomer The Cheeseburger and celeb favourite the Vegi Supreme, plus Domino’s famous cookies and Chocca Lotta pizza. 

Michele will be joined by special guests from the charity, including CEO Dee Ahearn, Tim O’Dea, Director of Development and Past Barretstown Camper, Madeleine Chivers.   Madeline, 19, from Dublin, first attended Barretstown in 2012 having been diagnosed with a serious illness.  In 2016, Madeleine returned to Barretstown as part of their Camper Leadership Programme.  She then became a regular volunteer acting as a Cara for new campers.  This summer, Madeleine will join the Barretstown team as a staff member for the first time.

Over the last 15 years, Domino’s has raised over €350,000 delivering 140 seven-day camps to children living with serious illness.  Domino’s has also hosted around 50 workshops at Barretstown making magical moments for almost 6000 children who made their very own pizzas on site with Domino’s fresh quality ingredients, dough, secret sauce and mobile ovens. 

Domino’s Ambassador for Barretstown, Michele McGrath comments on the launch:

“I’ve worked with Domino’s and Barretstown for the last few years and I’m honoured to be part of this campaign that serves to raise much needed funds and awareness for Barretstown and their Press Play campaign.  I’m hoping lots of people will join me and Domino’s, and pledge to support  Barretstown in any way possible.”

Paul Dupuy, Domino’s National Marketing Manager comments:

The Domino’s Amazing Race for Barretstown is our latest initiative to help the charity meet its fundraising target of €5 million over the next five years. We’re very proud of our fifteen year partnership with Barretstown, as and the small part we play in helping their work with children and their families.  Our franchisees and their teams work especially hard to raise funds for the charity and our partnership with Pennies has taken our fundraising to another level.  (This is a repeat of the final pre-quote para so I’ve deleted it above)

Dee Ahearn CEO of Barretstown comments:

“We’re delighted to work with Domino’s once again.  Their support and dedication to Barretstown has raised a very impressive €350,000, making it possible to serve even more children and families living with a serious illness.  We cannot thank them enough.  One of the highlights of the calendar is when Domino’s comes to camp to host pizza making days, which, as you can imagine, is a very popular activity with our campers - they rave about their experience every time.  Domino’s has hosted 47 pizza making workshops at Barretstown making magical moments for 5,875 children who made their very own pizzas on site with Domino’s fresh quality ingredients, dough, secret sauce and mobile pizza ovens.  Thank you to everyone taking part in the Domino’s Amazing Race for Barretstown and those customers who choose to donate their loose change via Pennies, your support will help us to reach our fundraising target of €5 million over the next five years.

– ENDS –

For further info contact the Domino’s team at Harris PR by email at or Stephanie 00 353 89 454 3754 or Sonia 00 353 87 797 9703. 

Notes to Editors

About Domino’s Pizza Group

Domino's Pizza Group plc is the UK's leading pizza brand and a major player in the Irish market. We hold the master franchise agreement to own, operate and franchise Domino's stores in the UK, the Republic of Ireland, Switzerland and Liechtenstein. In addition, we have a controlling stake in the holders of the Domino's master franchise agreements in Iceland, Norway and Sweden, as well as associate investments in Germany and Luxembourg. As at 31 December 2018, we had 1,261 stores across six markets, including 1,103 stores in the UK and 50 in the Republic of Ireland.

About Barretstown

Barretstown offers free, specially designed camps and programmes for children and their families living with a serious illness – supported behind the scenes by 24-hour on site medical and nursing care.  All the children and families come to Barretstown free of charge.  Everything, including accommodation, food and medical assistance are provided at no cost to the family.