How franchising works

Domino's Pizza Group plc is the UK's leading pizza brand and a major player in the Irish market. We hold the master franchise agreement to own, operate and franchise Domino's stores in the UK, the Republic of Ireland, Switzerland and Liechtenstein. In addition, we have a controlling stake in the holders of the Domino's master franchise agreements in Iceland, Norway and Sweden, as well as associate investments in Germany and Luxembourg. As at 31 December 2018, we had 1,261 stores across six markets, including 1,103 stores in the UK and 50 in the Republic of Ireland.

The Domino’s business in the UK and the Republic of Ireland is built on the entrepreneurial drive and operational expertise of our franchisees, and it’s our job to make sure they have everything they need to provide fantastic service, day in, day out. 

We choose our franchisees carefully for their commitment and entrepreneurial approach. Franchisees sign a Standard Franchise Agreement (SFA) for each store. We work closely with them to choose the right sites.  We then enter into the head leases, which we sub-let to the franchisee.

We charge our franchisees a royalty fee of their sales, some of which we pass on to Domino’s Pizza International Franchising Inc. as a royalty cost.

We invest in our digital customer facing platforms, which makes ordering easier, drives higher loyalty, frequency of purchase and increased order values.

All our franchisees contribute to a marketing fund, and we recommend a range of advertising and promotional activity to help drive store sales.

Finally, we sell franchisees our fresh, great tasting pizza dough, as well as other food and non-food items.