How franchising works

Domino’s is made up of ambitious franchisees who, like us, recognise the unlimited potential of our brand.  

Domino's Pizza Group plc holds the master franchise agreement to own, operate and franchise Domino’s stores in the UK, the Republic of Ireland, Switzerland, Luxembourg and Liechtenstein. In addition, we have a controlling stake in the holders of the Domino’s master franchise agreements in Iceland, Norway and Sweden, as well as an associate investment in Germany.

We choose our franchisees carefully for their commitment and entrepreneurial approach. Franchisees sign a Standard Franchise Agreement (SFA) for each store. We work closely with them to choose the right sites.  We then enter into the head leases, which we sub-let to the franchisee.

We charge our franchisees a royalty fee of their sales, some of which we pass on to Domino’s Pizza International Franchising Inc. as a royalty cost.

We invest in our digital customer facing platforms, which makes ordering easier, drives higher loyalty, frequency of purchase and increased order values.

All our franchisees contribute to a marketing fund, and we recommend a range of advertising and promotional activity to help drive store sales.

Finally, we sell franchisees our fresh, great tasting pizza dough, as well as other food and non-food items.

Due to the high demand in franchising we are NOT accepting any new applicants at present. Do revisit our website for future updates.