How franchising works

Domino's Pizza Group plc is the UK's leading pizza brand and a major player in the Irish market. We hold the master franchise agreement to own, operate and franchise Domino's stores in the UK and the Republic of Ireland.

The Domino’s business is built on the entrepreneurial drive and operational expertise of our franchise partners, and it’s our job to make sure they have everything they need to provide fantastic service and hot, great tasting pizza to customers, day in, day out. 

We choose our franchise partners carefully for their commitment and entrepreneurial approach. Franchise partners sign a Standard Franchise Agreement (SFA) for each store. We work closely with them to choose the right locations. We then enter into the head leases, which we sub-let to the franchisee.

We charge our franchise partners a royalty fee of their sales, some of which we pass on to Domino’s Pizza International Franchising Inc. as a royalty cost. We invest in our digital customer facing platforms, which makes ordering easier, drives higher loyalty, frequency of purchase and increased order values. All our franchise partners contribute to a marketing fund, and we recommend a range of advertising and promotional activity to help drive store sales.


Finally, we sell franchise partners our fresh, great tasting pizza dough, as well as other food and non-food items.