– Pizzamaker launches new Delight pizza range by floating slices by iconic London landmarks –
– 1,000 free pizzas to be given away to lighten up January Blues –
Domino’s is celebrating the introduction of a DELIGHTful new range of 650kcal pizzas to its menu by floating giant inflatable Slices of Delight around the country today – and 1,000 people who spot, snap and share photos will win one of the new Delight pizzas.
The 12 foot high Slices of Delight will be floating around iconic London landmarks including St Paul’s, the London Eye and The Ritz as well as special Domino’s stores. 1,000 people who spot and share or repost a picture on Twitter using the #SliceOfDelight hashtag will have any remaining January Blues lightened with a free Delight pizza. Pizza lovers up and down the country can simply retweet or repost @Dominos_UK #SliceOfDelight snap to be included in the 1,000.
The initiative by the nation’s best loved pizzamaker highlights the introduction of the Domino’s Delight range, which has been developed to contain less than 650kcal per small pizza and around 100kcal per small slice. The Delight Chicken and Delight Vegi options use Domino’s signature fresh dough hand-stretched thinner and a light scattering of reduced fat mozzarella.
The Delight range is the latest food innovation from the world’s number one pizza company and closely follows the launch of the mind-blowing Cheeseburger Pizza and The Meatfielder, the football fan favourite that became almost as legendary as Gareth Southgate’s World Cup waistcoat.
The two new pizzas are now on the menu at 1,100 Domino’s stores across the UK and Ireland with more to be added over the coming months. The Delight Vegi is topped with chopped onions, sliced mushrooms, crunchy mixed peppers, sweetcorn and tomatoes; while the Delight Chicken options comes topped with succulent chicken breast pieces, chopped onions, peppers and tomatoes.
The Delight range is available to buy via the Domino’s app, on www.dominos.co.uk or in store from £17 for a medium pizza and around £19 for a large, which feeds up to four people.
Ian Straughan, Food Innovation ‘Saucerer’ at Domino’s, said: “New Year, New Domino’s range. What better way to lighten up the January Blues than with our delicious Delight pizzas? They’re everything that’s great about Domino’s and are less than 650 calories for a cheesy treat. And if you get involved in our #SliceOfDelight campaign you might just win one of 1,000 pizzas we’re giving away for free!”
Delight Chicken ingredients:
- Domino’s vine ripened tomato sauce
- Reduced fat British mozzarella cheese
- Succulent chicken breast
- Crunchy red and green peppers
- Freshly chopped red onions
- Tomatoes
Delight Vegi ingredients:
- Domino’s vine ripened tomato sauce
- Reduced fat British mozzarella cheese
- Sliced Mushroom
- Crunchy red and green peppers
- Freshly chopped red onions
- Sweetcorn
- Tomatoes
The Delight Range is available nationwide. For more information and to find your nearest store just visit: www.dominos.co.uk.
– ENDS –
For further info contact the Domino’s team at The Academy on 020 7100 7100 / 07850 508 412 or dominos@theacademypr.com
Notes to Editor
A medium pizza has an RSP of £17.99, though please note prices may vary slightly from store to store.
About Domino’s Pizza Group
Domino's Pizza Group plc is the UK's leading pizza brand and a major player in the Irish market. We hold the master franchise agreement to own, operate and franchise Domino's stores in the UK, the Republic of Ireland, Switzerland and Liechtenstein. In addition, we have a controlling stake in the holders of the Domino's master franchise agreements in Iceland, Norway and Sweden, as well as associate investments in Germany and Luxembourg. As at 30 September 2018, we had 1,236 stores across six markets, including 1,087 stores in the UK and 50 in the Republic of Ireland.
