- Introducing the perfect JOMO accessory, the Domino’s ‘FauxMO’ Duvet -
London, 17 December 2019: As Christmas party madness sets in, a massive 92% of Brits* proudly admit they’d prefer to be cuddled up at home instead of having a night out partying, and eight in ten of us secretly LOVE when friends cancel plans at the last minute.
What’s more, a whopping seven in ten (70%) of those surveyed in a new poll from
Domino’s, say they’re ALREADY suffering from festive exhaustion a full week ahead of the big day. As Fatigue Friday fast approaches, many people wish they could decline party invites as revelries take their toll. A third (32%) of Brits reveal they’re currently trying to wriggle out the office Christmas party, a quarter (25%) are devising a plan to get out clubbing with pals, and 16 percent even admit to binning off plans for a trip to the pub.
Thankfully, help is now at hand from an unexpected source. Tired party animals can now embrace the Joy of Missing Out (#JOMO) and keep up social appearances because Britain’s best loved pizza company has launched the Domino’s ‘FauxMO’ Duvet, which creates the very best of both worlds.
Interestingly, the surprise problem Domino’s survey highlighted was the Fear of Missing Out (#FOMO) on opportunities to post festive content on social channels, with half of those questioned confessing they regretted staying in after seeing friends’ ‘big night out’ posts on Instagram.
Enabling socialites to ‘live their best lie’, the duvet sets are designed to fool followers into believing friends are still out celebrating Christmas, when in fact they’re chilled out in their pyjamas. Offering three Insta-friendly scenes – a nightclub, Christmas party and festive ice skating – the duvets act as the perfect fake backdrop to strike a pose, capture great content, then get back to the more important business of a pizza and a box set.
And now anyone suffering with FOMO can get a piece of the fake action, because loyal fans will have the chance to get their hands on a limited edition Domino’s ‘FauxMO’ Duvet by emailing JOMO@Dominos.co.uk from today**.
Melissa Greenwood, Domino’s Chief Sofa Snuggle Officer commented: “On Fatigue Friday last year, sales leapt to five pizzas sold every minute*** as tired Brits swapped Christmas festivities for Domino’s and JOMO. However, none of us want our street cred to suffer and we all like to post exciting-looking events on social media.
“So, this year we’re helping customers keep their Insta game tight from the comfort of their own home, letting social channels do the hard work while they’re chilling out with pizza.”
The survey, commissioned with 1,250 UK residents, dug into the reasons why we’re less inclined to go out than ever, finding that 61% of the nation favour staying at home over going out as it’s cheaper, with 41% staying indoors as it’s so warm they don’t want to face the freezing temperatures outside. Nearly a third said they love the feeling of waking up on a weekend without a hangover and a fifth (19%) said they prefer to listen to what people are saying instead of struggling to hear over loud music in a busy club.
In light of that, it comes as no surprise that a third (34%) identified that JOMO (the Joy Of Missing Out) to be THE trend for Christmas and New Year 2019.
So pull on your comfies, grab the remote and order a pizza – this year’s party of the year is taking place on the sofa – and you’re invited.
– ENDS –
For further info contact the Domino’s team at One Green Bean on 020 3196 893 or email Dominos@onegreenbean.com
Notes to Editors
*Research commissioned of 1,250 UK residents by Ginger Comms, December 2019.
Competition T&Cs are available to view in full on the Domino’s Blog: https://www.dominos.co.uk/blog/ **20 lucky pizza fans will have the chance to win one double duvet set and two Domino’s pillow covers by emailing JOMO@Dominos.co.uk between Tuesday 17th December 2019 to Monday 23rd December 2019. Competition will be open for 7 days and starts at 12:01pm on Tuesday 17th December 2019 (ending 8am Tuesday 31st December 2019). Winners will be notified by 23:59 on 7th January 2019 via email.
***Yoy based on Friday 21 Dec 2018 sales figures, where 535,000 pizzas were sold in the UK and ROI combined — equivalent to one pizza sold 12 every second.
About Domino’s Pizza Group
Domino's Pizza Group plc is the UK's leading pizza brand and a major player in the Irish market. We hold the master franchise agreement to own, operate and franchise Domino's stores in the UK, the Republic of Ireland, Switzerland and Liechtenstein. In addition, we have a controlling stake in the holders of the Domino's master franchise agreements in Iceland, Norway and Sweden, as well as associate investments in Germany and Luxembourg. As at 31 December 2018, we had 1,261 stores across six markets, including 1,103 stores in the UK and 50 in the Republic of Ireland.