DOMINO’S PARTNERSHIP WITH JUST EAT GOES NATIONWIDE IN UK & IRELAND
10 November 2022Domino’s is expanding its exclusive partnership with Just Eat, allowing Just Eat customers across the UK and Ireland to order Domino’s pizza via the platform.
Following a successful six-month trial in 100 stores this year, Domino’s has confirmed that it has now rolled out to over 1,000 stores, with a further 200 to be added by the end of 2022.
The initial trial proved that Domino’s in the UK and Ireland is able to reach a larger, previously untapped base of pizza-lovers – customers who favour ordering via a single platform such as Just Eat. As a result, the stores involved in the trial have seen a boost in new customer numbers.
The exclusive partnership means Just Eat will be the only food delivery aggregator to offer Domino’s. Just Eat customers make their order via the Just Eat app, which is then delivered by the local fleet of expert Domino’s drivers.
From fan-favourites like Pepperoni Passion and Vegi Supreme, through to more controversial choices such as the pineapple-topped Hawaiian, there’s something for everyone, and every budget, on the Domino’s menu. This has been reflected in the high levels of demand seen by Just Eat for Domino’s great tasting pizzas.
Elias Diaz Sese, Chief Executive Officer (on an interim basis) of Domino’s Pizza Group plc, said: “We are delighted to announce this extension of our exclusive Just Eat Partnership. Domino’s is focussed on offering customers great value for money as well as great tasting, piping hot pizza. As such, it has been great to see how Just Eat users have embraced Domino’s. The trial has shown us how a platform such as Just Eat can help us access new customers. With a clear strategy and our focus on developing our own digital platforms alongside the nationwide Just Eat partnership, we’re confident we are continuing to ensure that nobody delivers like Domino’s.”
Amy Heather, Strategic Partnerships Director at Just Eat, said: “We are thrilled to be extending our exclusive partnership to over 1,000 Domino’s stores, following a successful trial. As a leading food delivery platform, we’re in a strong position to help such a well-loved pizza brand reach more customers nationwide. The partnership comes amidst a period of rapid growth for Just Eat, signalling our continued commitment to offer our 19 million customers a variety of choice and convenience.”