- New low carbon store in Hammersmith cuts emissions by a third* and will act as blueprint
- Store deliveries made exclusively by fleet of e-bikes
- Supports Domino’s ambitious new ‘Connect the Dots’ sustainability strategy

31 March 2023: Domino’s Pizza Group plc, the UK’s leading pizza brand, has opened its first ever low-carbon concept store in Hammersmith, London. The opening coincides with the launch of Domino’s new sustainability strategy which supports the company’s ambition to Deliver a Better Future Through Food People Love.


The new sustainability strategy, named ‘Connect the Dots’, sets out clear goals to enable Domino’s to assess, track and improve its performance across five key themes: Our Customers, Our People, Our Environment, Our Sourcing, and Our Communities. Domino’s has already made good progress against the strategy, with a number of achievements made during 2022.


As part of Domino’s new sustainability strategy, the company has opened its first low carbon store in Hammersmith which will act as a blueprint for future stores. The eco-friendly design keeps the hallmarks of the classic Domino’s store and delivers the same great value pizza, but with new energy efficient features that cut carbon use by more than a third*.


A fleet of brand new e-bikes will be key to cutting emissions in the Hammersmith store. The store is the first to commit to making all deliveries via e-bike, with the aim of making record fast deliveries and demonstrating that cars and mopeds aren’t the only way of getting piping hot pizzas to hungry customers.


The new fleet of e-bikes will join the wider Domino’s corporate store fleet which is now 100% electric and supports the company’s wider aim of reducing emissions. Actions like these will enable Domino’s to reach net zero by 2050, a target which has been validated by the Science Based Targets initiative (SBTi).


Domino’s new sustainability strategy recognises the need to connect the dots between what matters to its stakeholders and the actions the business is taking. Domino’s has created a roadmap which includes action such as the development of a new 650 calorie pizza, increasing the number of plant-based and free-from menu options, and linking executive remuneration to the delivery of sustainability targets.


Elias Diaz Sese, interim Chief Executive Officer of Domino’s Pizza Group plc, said:

“I am proud to announce our ‘Connect the Dots’ sustainability strategy, which supports our ambition to Deliver a Better Future Through Food People Love.


“We are challenging ourselves and our suppliers to work together to deliver positive change. This means giving more choice to customers, ensuring our workplaces are inclusive, our environmental impact is minimised, our products are responsibly sourced, and that we are giving back to the communities we serve. With this strategy, we are connecting purpose to pizza and our actions to peoples’ passions.


“I am also excited to see us putting our strategy into action with our first low carbon store, helping us to deliver delicious, great value pizza to our customers in West London at a reduced carbon impact and with our impressive new e-bike fleet. This is a brilliant blueprint for the future and we’re looking forward to opening more stores like this one.”


Commenting on the opening of the Hammersmith store, Minister for Energy Security and Net Zero Graham Stuart MP, said: “It’s great to see more and more businesses getting a slice of the action and moving towards more environmentally friendly practices, proving that going green isn’t just good for the planet - but makes good business sense too.

“We all need to do our bit to help ensure the UK meets its world leading efforts to reach net zero by 2050.”


Domino’s Connect the Dots strategy can be found here and a video summary can be viewed here.


More about Domino’s low carbon Hammersmith store:

The Domino’s Hammersmith store has integrated cutting edge eco-design, including an internal heat pump to replace the gas boiler, a new oven hood which removes heat straight from the oven, and new features for the Cold Rooms to remove energy waste such as automatic door closures, additional controls and thermal curtains. All these innovations are supported by the procurement of 100% renewable energy to run the store. 


*Pre-build analysis indicates a possible 34% reduction in carbon vs a regular store