Donations from pizza maker have helped fund 18 Teenage Cancer Trust specialists in the UK
#MyDoughnation campaign will see £5 donated to the charity for every pizza selfie
Domino’s, the UK’s best-loved pizza today announces it has raised over £2 million for its official charity partner, Teenage Cancer Trust. Donations throughout its three-year partnership with the charity have helped fund 18 Teenage Cancer Trust specialists and the maintenance of 29 units in local communities across the UK.
Domino’s has now set a new fundraising target of £3 million by 2020 – and to kick things off is launching #MyDoughnation, a social campaign whereby Domino’s has pledged to donate £5 to Teenage Cancer Trust for every pizza selfie posted on Twitter with the hashtag #MyDoughnation.
The campaign launches today, Thursday 12 September, and for the next week superfans are being encouraged to tweet their best cheesy-grin pizza selfie to raise more money for the amazing work that the charity does in supporting young young people with cancer across the UK.
Pennies, the digital charity box which launched with Domino’s in 2010, has been a major contributor in helping raise the £2million for Teenage Cancer Trust, as customers are able to make charitable donations easily by rounding up their payment to the penny when ordering pizza online.
Laura Pearce, Head of Partnership Management at Teenage Cancer Trust said:
“We’re hugely proud of what has been delivered through our partnership with Domino’s. To reach such a monumental milestone in a short space of time is a real testament to the ongoing passion and commitment of Domino’s colleagues, franchisees and customers. Right now, for every young person Teenage Cancer Trust reach, there’s another we can't. This money will help us provide young people with cancer the best treatment, specialist care and support – and ultimately ensure that no young person faces cancer alone. We’ll be posting our #MyDoughnation selfies to kick off the next fundraising push and to celebrate the last three years.”
Tony Holdway, Sales & Marketing Director at Domino’s commented:
“We’re delighted to announce we’ve raised £2 million for Teenage Cancer Trust on the three-year anniversary of the partnership. We’re grateful to everyone who has contributed so much to the fundraising efforts, such as our in-store colleagues, our franchisees and our customers. We’d like to thank all those who have shown support and been so generous in their commitment to the charity. We’re not stopping there though! We’ve set a new target of £3 million by 2020 and hope our #MyDoughnation campaign on Twitter will kick the next phase off with a bang.”
Teenage Cancer Trust solely relies on donations to fund its vital work. For more information on how to support them and find out more please visit www.teenagecancertrust.org
For more information on how to get involved in the #MyDoughnation campaign visit @Dominos_UK on Twitter.
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Notes to editors:
Domino’s supports Teenage Cancer Trust on a local and national level in England, Scotland and Wales. In the last three years, the company has raised £2 million for the charity through colleague and customer fundraising, as well as raising much needed awareness for the charity. Domino’s #MyDoughnation campaign is set to raise up to £15,000 and will kick start the goal of raising £3million by 2020.
Terms and conditions can be found here: www.officialfoodofeverything.co.uk
About Domino’s Pizza Group
Domino's Pizza Group plc is the UK's leading pizza brand and a major player in the Irish market. We hold the master franchise agreement to own, operate and franchise Domino's stores in the UK, the Republic of Ireland, Switzerland and Liechtenstein. In addition, we have a controlling stake in the holders of the Domino's master franchise agreements in Iceland, Norway and Sweden, as well as associate investments in Germany and Luxembourg. As at 1 July 2018, we had 1,213 stores across six markets, including 1,067 stores in the UK and 49 in the Republic of Ireland.
About Teenage Cancer Trust
Teenage Cancer Trust is the only UK charity that provides the specialised nursing and emotional support that young people with cancer aged 13-24 so desperately need. Our world-leading nursing care helps young people and their families deal with the many ways cancer affects your body, mind and life. We bring young people together to support each other so they feel less scared and alone. Our Education and Awareness programme helps students in schools across the country to make positive decisions about their health, and we influence the Government and policy makers to improve services for young people with cancer. Every young person with cancer should have access to this kind of care, but we simply do not have enough nurses. Right now, we can only reach half of those who need us, so we need the help of our supporters to fund more world-leading nursing care. Find out how you can get involved at www.teenagecancertrust.org
About Pennies
Pennies is the digital upgrade of the traditional charity box, which enables customers to anonymously donate a few pence to charity at the point of sale when paying by card or mobile wallet; in-store, online and in-app. No customer data is collected or stored. Pennies’ roster of high street brands includes Domino’s, Topps Tiles, The Entertainer, Screwfix, Hobbycraft, Zizzi and Ask restaurants, and continues to grow in every UK retail sector. To date, 60M customer micro-donations have been made across more than 50 retailers – raising £15M+ for over 400 UK charities. Pennies estimates that if the UK’s card holders donated 30p once a month over £190M would be raised for charity every year. Someone currently gives via Pennies every two seconds.
