02 November 2022: Domino’s Pizza Group (“DPG” or “the Group”) is delighted to announce that Annelie McCaffrey, currently Director of Marketing for Ireland, will be moving into a new role, Managing Director for Ireland. She will report into Nicola Frampton, DPG’s Operations Director.

Annelie joined DPG’s Irish business in September 2021 and under her leadership, DPG has significantly bolstered its Irish marketing capabilities, and Annelie has developed strategies to secure future growth in the Irish market.

Prior to Domino’s, Annelie served in several senior leadership roles including global partner marketing lead for Just Eat Takeaway managing 15 markets, head of marketing for Just Eat in Ireland, and global head of marketing and communication for Primark managing European markets and USA. As such, her unrivalled experience and knowledge of the Irish consumer market, combined with her passion for the Domino’s brand means she was the stand-out candidate for the Managing Director role.

Nicola Frampton, DPG’s Operations Director, said: “I’m delighted that we have someone of Annelie’s calibre leading the business in Ireland, a market with lots of potential for us. Her experience, knowledge of the Irish consumer market, and infectious enthusiasm will benefit the business, our franchisees, and our customers. Our ability to promote from within to fill this important role is also testament to the quality of talent we are seeing coming through the ranks at Domino’s.”

Annelie will start her transition into her new role in the coming weeks.


About Domino’s Pizza Group: Domino’s Pizza Group plc is the UK’s leading pizza brand and a major player in the Irish market. We hold the master franchise agreement to own, operate and franchise Domino’s stores in the UK and the Republic of Ireland. In addition, we have associate investments in the holders of the Domino’s master franchise agreements in Germany and Luxembourg.