Domino's

“I DO-UGH” – TYING THE KNOT IS A ‘PIZZA CAKE’

As August begins, traditionally the most popular month to get married, Domino’s will be giving 10 soon-to-be weds a chance to have their big day catered for by the nation’s best-loved pizzamaker.

Research carried out by Domino’s shows that 46 per cent of wedding guests admit to being served food they didn’t like, and 22 per cent would prefer pizza to formal food.

Ian Straughan, Head of Product Innovation at Domino’s comments: “We're seeing a growing trend from couples ordering pizza to provide wedding guests with a fun, modern twist on their big day. With wedding season in full swing, we were surprised to learn that nearly half of guests (46%) don't like the food they are served. Almost a third (33%) say they tend to avoid at least one course, leaving them hungry for an alternative to soggy sandwiches and dehydrated chicken nuggets later in the evening.”.

“Domino's delivers fresh, quality, hot food ensuring everyone is happy. In fact, we receive lots of requests for wedding pizza especially as many couples invite more guests to join them for a bigger party after the main meal. Fun sharing food such as pizza makes everyone feel part of the special night."

Pizza-Passionistas simply need to email TyingTheKnot@Dominos.co.uk to be in with a chance of having their big day topped with a Domino’s catering package.

The lucky wedding day winners will be gifted 20 of their favourite large pizzas. Being able to choose from traditional favourites including the Pepperoni Pasion, Hawaiian, or Vegi Supreme. Or pizza fanatics can create their own wedding day pizza from thousands of possible topping combinations. See www.dominos.co.uk for terms and conditions.

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Notes to editors

For further info contact the Domino’s team at The Academy on 020 7100 7100 or dominos@theacademypr.com

About the research

Independent research company Fly Research questioned 1,000 people in July 2019

About Domino’s Pizza Group

Domino's Pizza Group plc is the UK's leading pizza brand and a major player in the Irish market. We hold the master franchise agreement to own, operate and franchise Domino's stores in the UK, the Republic of Ireland, Switzerland and Liechtenstein. In addition, we have a controlling stake in the holders of the Domino's master franchise agreements in Iceland, Norway and Sweden, as well as associate investments in Germany and Luxembourg.