Pennies become pounds

We know our customers like to get involved and do their bit for good causes too. This is why, in 2010, Domino's became the first brand to enter into partnership in the UK with Pennies. Fundraising was boosted in September 2016 when we launched Pennies in the Republic of Ireland. 

Pennies is a digital charity box, which enables customers using our website and app to round up their orders to the nearest pound. Almost 93% of the money raised goes to our charity partners , while the rest goes towards achieving Pennies’ charitable objectives. 

Since 2010, Domino’s customers have raised over £2.8 million through Pennies. During 2016 alone, they raised over £750,000 through almost four million micro-donations. We’re proud to have been the landmark partner for Pennies in the UK and Republic of Ireland, and to have seen the trend of online donations grow considerably since the start of our partnership. 

Our work with Pennies has proved extremely successful, with millions of our customers choosing to donate their spare pennies over the years. Thank you!