DOMINO’S SCOOPS ‘BEST FAST FOOD’ BRAND AT YOUTH 100 2014

This morning, Domino’s Pizza UK was awarded ‘Best Fast Food’ brand award at the 2014 ‘Youth 100: The UK’s Top Brands According To 18-24s’ for the second year running. The awards, held at the 6,000 sq/ft MC Motors warehouse in the heart of East London, saw stiff competition from fast food giants including Nandos, KFC and Pizza Express. Domino’s secured the top spot for its commitment to engaging with youth market and growing focus on students.

 

The Youth 100 is a unique piece of research for the marketing community, launched at the biggest Youth Awards ceremony of the year - an exclusive event featuring the awards, insights and brand and youth panel discussions. Winners are considered the benchmark of best practice within this growing sector.

 

Nick Dutch, Head of Digital at Domino’s Pizza said: “We’re chuffed to be recognised by one of our core audiences and to win this fantastic award for the second year running. It seems that our approach of combining national advertising with local, street level marketing and student deals is really paying off. Online and digital marketing is also a huge focus for this group – from our award-winning mobile app through to targeted SMS messages and sharing fresh content with our social media community; we’re always looking for ways to push the boundaries and speak to our younger fans on their level.”

 

We work hard to reach our youth fans in the places they spend time – whether they’re gamers, footie fans, festival goers, prolific Tweeters or Instagram addicts, we’ll find a way to engage with them on their level.”

 

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