DOMINO’S PIZZA SPONSORS THE HIT ON RTÉ ONE
The producers of Ireland’s tastiest pizza* Domino’s has signed up to sponsor new entertainment show The Hit on RTÉ One, in a move that will reflect the greatness aspect of Domino’s pizza and enhance even greater nights in.
The sponsorship deals includes stings running at the beginning and end of each show, as well as in and out of each break, pre-rolls around The Hit on RTÉ player, logo on all RTÉ TV promos and outdoor promotional materials and product placement in the opening show. In addition to this, Domino’s will have access to exclusive behind the scenes content and branding with a click to order feature on The Hit’s smart phone app. Domino’s pizza will have a presence at the O2 for the live shows and will partner with 2FM to promote the show and artists. The winning artists will receive €20,000 from The Domino’s Songwriting Bursary.
Simon Wallis, Domino’s Pizza Sales & Marketing Director said “At Domino's we're all about fuelling family occasions and fun nights in with great entertainment on the TV. We are very excited about the The Hit as it gives us the perfect chance to reach out to our core audience. We're delighted to be working with both VIP and RTÉ at the very start of this brand new concept in programming. We believe in feeding the power of the possible one pizza at a time and that’s why, along with family occasions, entertainment TV is a great partnership. We are sure this will appeal to all ages across TV, radio and digital platforms and we're confident Domino's will be a big hit with the whole audience watching the Hit.”
Gerry McGuinnes, Sponsorship Manager, RTÉ TV comments “RTÉ are delighted that Domino’s Pizza is sponsoring The Hit. Our big summer series is destined for international success as the format is already sold in a number of foreign territories. The association with Domino’s Pizza, a big internationally recognised name and The Hit is a fantastic fit which will benefit both brands. The buzz around this series is only just beginning and I’m looking forward to seeing RTÉ supporting the series on TV, 2FM and Digital. It’s what we do well. The Hit and Dominos will be everywhere this summer so sit back and order in”.
RTÉ 2fm is set to partner with The
Hit and Domino’s Pizza across the schedule in a multi-platform sponsorship opportunity. Each of the two weekly shortlisted songs will get three plays across the day during primetime programming on RTÉ 2fm from Mon-Thurs. Each day, one play will air on Breakfast with Hector, Tubridy, Colm Hayes Show, Larry Gogan and Rick in the Afternoon. On the weekends: each song will get played on both Saturday and Sunday on Weekenders with Ruth and Paddy. 2fm links with The Hit each Friday as Jenny Green’s show comes live from inside the O2 from 8-9pm. Jenny will also be broadcasting from the 2fm Roadcaster which will be situated on site at the ‘3 Bears’ from 9-10.30pm.
Dan Healy, Head of RTÉ 2fm said “I’m thrilled that 2fm is the official radio station to partner with The Hit. It’s going to be a really big production for RTÉ this summer and we are delighted that 2fm is a key part in this. We will be delivering The Hit content to the 2fm listeners across our prime time programming. I’m really looking forward to working with both Nicky Byrne and Aidan Power as they will appear each week across the station with updates from the show.”
The sponsorship deal was managed by Mindshare and the public relations and social media strategies will be implemented by Harris PR Ltd.
This format was created by Vision Independent Productions and is backed by RTÉ and Warner Brothers International.
For exclusive behind the scenes footage see www.facebook.com/DominosIreland or follow @Dominos_ROI on Twitter.
For further information regards the Domino’s Pizza sponsorship please contact Sonia Harris, Harris PR Ltd by phone 087 797 9703, email
email@example.com or twitter @SoniaHarrisPR.
*Domino’s pepperoni pizza scored higher for overall taste in an independent blind taste test in Republic of Ireland than Pizza Hut and Four Star pepperoni pizza. For more details see www.dominos.ie
About The Hit
The final line up of artists for The Hit has been revealed and the winning combination of acts will keep viewers entertained at home. This original series will see songwriters showcase their talent to music stars like Mundy, Julie Feeney and Republic of Loose, with the hope that they will pick their song. The stars then battle against one another to find the perfect song and are under pressure to select one they can turn into a hit.
The names and running order of appearance are:
Episode one, 26 July: The Stunning and Julie Feeney
Episode two, 2 August: Brian Kennedy and Ryan O’Shaughnessy
Episode three, 9 August: Johnny Logan and Duke Special
Episode four, 16 Aug: Samantha Mumba and Republic of Loose
Episode five, 23 Aug: Mundy and Finbar Fury
For the grand finale of the series the five successful artists will return to perform their song live in the O2 with the RTÉ Concert Orchestra. But which artist will have the ultimate Hit? Only the viewers can decide!
Tickets for the new series can be bought through Ticketmaster and the usual outlets.
Notes to Editors:
Domino’s Pizza Group plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK, Republic of Ireland, Germany, Switzerland, Liechtenstein and Luxembourg. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. In April 2011, the Group acquired a majority stake in the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in Germany. In September 2012, the Group acquired the master franchise for Switzerland, Luxembourg and Liechtenstein and an option to acquire the Master Franchise Agreement in Austria prior to the end of 2014.
As at 31 March 2013, there were 810 stores in the UK, Republic of Ireland, Germany and Switzerland. Of these, 626 stores are in England, 51 are in Scotland, 32 are in Wales, 20 are in Northern Ireland, one is on the Isle of Man, two are mobile units, 48 are in the Republic of Ireland, 20 are in Germany and 10 are in Switzerland.
Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 10,000 Domino’s Pizza stores in 75 international markets. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.
Customers in the UK can order online at www.dominos.co.uk, in the Republic of Ireland at www.dominos.ie, in Germany at www.dominos.de and in Switzerland at www.dominos.ch. In addition, mobile customers can order by downloading Domino’s free iPhone, iPad and Android apps.
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