DOMINO’S PIZZA EXTENDS DESSERT OFFERING WITH DOUGHNUTS

Domino’s Pizza UK has extended its dessert range with the launch of Domino’s Doughnuts. Available to order now in portions of 4 and 12, Domino’s Doughnuts are set to be the number one choice for consumers looking for an after dinner treat.

 

Fans will be able to enjoy the taste of the fairground without leaving the comfort of their home, as Domino’s promises to deliver freshly baked and piping hot doughnuts direct to the door. The new offering from the popular pizza delivery chain comes after the brand’s success with the launch of their Chocolate Dough Balls last year.

 

For the first time ever the launch of the new Domino’s dessert range will be supported by a standalone campaign, targeting an audience of ‘family feasters’. iris, the global creative innovation network, has developed a 20” film that swaps Dominos signature delivery scooters for another fairground favourite – a dodgem.

Another family favourite on the Domino’s winter menu are new Mac 'n' Cheese Bites – a twist on the family favourite, Mac ‘n’ Cheese. The mini pasta tubes, filled with creamy mozzarella, coated in crispy breadcrumbs will be served with a tangy salsa dip. Both the doughnuts and MacCheese Bites can be enjoyed as part of Domino’s new Big Night In meal deal: a Large Pizza, MacCheese Bites, Garlic Pizza Bread, Chicken Strippers, Potato Wedges, Doughnuts and 1.25l bottle of soft drink.

 

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