– 73 per cent of Brits change into PJs when they get home –
– Domino’s predicts it will make 300,000 pizzas on New Year’s Day –
Domino’s, the UK’s favourite pizza brand, is taking a new step into fashion by launching the world’s first ‘wipeable’ onesie - designed to allow super fans to enjoy their favourite fresh slice without fear of sauce spillage (FOSS).
This news, ties in with previously unseen research, from ‘Domino’s Slice of Homelife report’, which looks at how people like to spend their downtime in the home. This reveals that almost three quarters of Brits (73 per cent) change into their pyjamas or comfy clothes the moment they step through the door each evening.
The wipeable onesie creator, Charlotte Denn, of Channel 4: ‘Make and Mend Seamstress’ fame, took 13 hours to create the prototype version, combining stain proof fabric with soft velveteen to achieve the ultimate in both comfort and resilience. The Domino’s home uniform also comes fitted with two giant pockets on each side to store dips and drinks, letting pizza lovers to ‘dip and sip’ with ease.
The announcement comes just in time for New Year’s Day, which the pizza-maker anticipates to be its busiest of the year. With a prediction of 300,000 pizzas being freshly-handmade to order before midnight, just under one million people will choose Domino’s to celebrate the first day of 2017 – and 7.10pm is expected to be the peak time at which to order a pizza.
The limited edition onesies are now available to buy in selected Domino’s stores nationwide for £25 each with further chances to win via the Domino’s UK Twitter page. Domino’s will be match funding each sale and donating all of the proceeds to its selected charities including Teenage Cancer Trust, for which Domino’s has already raised over £1million pounds this year. For further information on participating stores or to find out further information on how to be in with a chance to win just visit: @Twitter.com/Dominos_UK
NEW YEAR’S DAY IN NUMBERS
· 7 pizzas ordered per second
· 25,000 pizzas freshly handmade every hour
· 416 pizzas ordered every minute of the day
· 1.4 million slices of pepperoni placed on pizzas
· 2.6 million slices eaten before 12pm on 1 Janaury
· 8,000 Domino’s chefs on standby across the country
· Pizzas sold are expected to stretch the equivalent of 55 miles – the distance between London and Brighton
Louise Butler, a spokesperson at Domino’s comments:
“We expect the first of January to be our busiest day of the year as the whole nation puts their feet up to unwind after bidding farewell to a surprise-filled 2016. We know there’s nothing quite like a freshly handmade pizza and a box set on New Year’s Day. So what better way to celebrate the start of 2017, than with the launch of the ultimate relaxation accessory, not only is our Home Uniform cosy but its wipeable and comes with an extra serving of Domino’s cheeky humour on the side!”
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Notes to editors
About the Wipeable Onesie
The limited edition range consists of twenty onesies, which will be retailed across participating Domino’s stores in
West Ealing, 140 Broadway, London, W13 0TL
Glasgow, Shawlands, 228-232 Kilmarnock Road, Glasgow, G43 1TY
About the research
Research company Trajectory questioned 2,000 adults as part of its Slice of Life report in 2016.
About Domino’s Pizza Group
Since opening our first store in 1985, Domino’s Pizza Group plc has established itself as the UK’s leading pizza business and a major player in Ireland, serving around 85 million pizzas a year in these markets. We focus relentlessly on great food, creating rewarding partnerships with our franchisees and pushing the boundaries of digital innovation. Domino's Pizza Group plc is the exclusive master franchisee for Domino’s Pizza stores in the UK, Republic of Ireland, Switzerland, Liechtenstein and Luxembourg. The group also owns a strategic stake in the largest pizza delivery business in Germany and recently acquired a minority interest in the master franchisee for Domino's Pizza in Iceland, Norway and Sweden.
About Teenage Cancer Trust
Teenage Cancer Trust is the only UK charity dedicated to improving the quality of life and chances of survival for the seven young people aged between 13 and 24 diagnosed with cancer every day. We build specialist units within NHS hospitals bringing young people together to be treated by teenage cancer experts in a place designed just for them. We want every young person with cancer to have access to this specialist support, no matter where they live. Teenage Cancer Trust also educates young people and health professionals about cancer to ensure a swift diagnosis and referral to specialist support. Teenage Cancer Trust relies on donations to fund its vital work. Find out more, get involved or make a donation at www.teenagecancertrust.org. Teenage Cancer Trust is a registered charity: 1062559 (England & Wales), SC039757 (Scotland).