BEST LEADERS ARE RUTHLESS, GO-GETTERS SAY MILLENNIALS

 

·         Leaders should do ‘whatever it takes’ to achieve goals, lead from the front and not worry about resolving conflict

·         Leadership research revealed as Domino’s recruits over 5,000 extra team members to handle the festive rush

 

Domino’s Pizza Group, the UK’s leading pizza brand, reveals young people have a more jaundiced view of leadership than older generations and expect leaders to be more ruthless and aggressive, less consultative, and have lower ethical standards.

The research, commissioned by Domino’s as part of its new leadership programme, TeamSkills explores attitudes to leadership among three groups of people: Gen Z (16 to 22 year olds); Gen Y (23 to 40 year olds); and Gen X (41 to 52 year olds). (1)

Interestingly, the findings show soft skills such as the ability to listen to team members, build a consensus and resolve conflict were all deemed less important by Gen Z compared to generations Y and X.  Young people (Gen Z) are also significantly more likely than people aged 41 to 52 years old (Gen X) to rate ‘doing whatever it takes to achieve goals’ as very important. In fact, only 40 percent of Gen X rated high ethical standards as very important, the lowest for the three groups surveyed.

Simon Wallis, Chief Operating Officer, Domino’s Pizza Group said: “These results challenge the popular assumption of millennials having a more idealistic and inclusive concept of leadership. This may reflect a more hard-nosed attitude to leadership than we expected or perhaps echo the way successful leaders are portrayed in popular culture. This is not surprising if the only vision of great leadership you’ve been exposed to is The Devil Wears Prada or The Apprentice. That said, we’re reassured the two of the most admired leaders are Martin Luther King and Albus Dumbledore, and that’s true of all age groups.”

The festive period offers a great opportunity to inspire the next generation of leaders. As Domino’s gears up for its biggest ever Christmas, it is looking for over 5,000 more team members to help make, serve and deliver its freshly handcrafted pizzas. While the store based positions are temporary, recruits will have an opportunity to secure a permanent role across Domino’s stores.

Simon Wallis continued: “As well as opening 600 new Domino’s stores over the next few years, creating over 21,000 jobs, we’re looking for 5,000 more team members to help us handle the festive rush and serve up over 8.8 million freshly handcrafted pizzas during December through to New Year’s Day. It’s exciting to think our new leadership programme, TeamSkills may help seasonal recruits to become team leaders of the future. With over 80% of our managers starting life as delivery drivers or pizza makers, Domino’s offers a fantastic environment for ambitious people to really succeed.”

 

 ENDS  


NOTES TO EDITORS

(1)    Research conducted by Kantar TNS among 1,534 people aged 16-52 years, between 24 August and 30 August 2017.

 

% WHO SAY ATTRIBUTE IS VERY IMPORTANT

Leadership attribute

Gen X (41-52 yr olds)

Gen Y (23-40 yr olds)

Gen Z (16-22 yr olds)

Sets clear goals

47

46

42

Resolves conflict

48

42

37

Identifies poor performance and takes the appropriate action

44

35

32

Builds consensus in the team

35

33

24

Cares about wellbeing of the team

57

47

48

Listens to the opinions of team members

59

51

47

Ability to manage different personality types

57

45

40

Is considered one of the gang

15

16

17

Delegates effectively

44

34

28

Mucks in and shares the workload

39

36

32

Conducts fair and regular performance reviews

44

37

32

Does whatever it takes to achieve goals

19

26

27

Demonstrates high ethical standards

45

44

40

 

Asked who was their most admired leader, findings showed:

·         Martin Luther King was the most admired leader, across all generations

·         Entrepreneurs Richard Branson and Steve Jobs are viewed as good leadership role models, across all age groups

·         Churchill is a good leadership role model, say 50% of millennials

 

For further information, please contact the Domino’s team at Maitland:

·         dominos-maitland@maitland.co.uk

·         +44 (0)20 7379 5151

About TeamSkills

TeamSkills, created by Domino’s, is a leadership programme designed to help people with the team skills and training they need to become a great leader.

At Domino’s, we recognise the importance of investing in the next generation of leaders.  We want to help people have a better future, which is why we’re making our training and development materials available for everyone to learn the lifelong skills needed to become a successful team leader. 

Our TeamSkills programme offers people hints and tips for on the job training from Domino’s colleagues and third-party ambassadors, as well as downloadable workbooks covering the five basic principles we believe contribute to successful leadership:

·         Influencing and empowering team members

·         Creating an ambitious and high-performing team

·         Expert open and transparent communications

·         Inspiring team members to raise their game

·         Effective problem solving and decision making

 

For more information on TeamSkills, the leadership programme designed to help people with the team skills and training they need to become a great leader, go to: http://corporate.dominos.co.uk/teamskills  

About Domino’s Pizza Group

Domino's Pizza Group plc is the UK’s leading pizza brand and a major player in the Irish market. We hold the master franchise agreement to own, operate and franchise Domino’s stores in the UK, the Republic of Ireland, Switzerland, Luxembourg and Liechtenstein. In addition, we have a controlling stake in the holders of the Domino’s master franchise agreements in Iceland, Norway and Sweden, as well as an associate investment in Germany. As at 24 September 2017, we had 1,149 stores across six markets, including 1,008 stores in the UK.